Twin First

A New Paradigm for Product Management and Development

“Twin First” is a groundbreaking approach introduced by the Tvise platform to enable structured, efficient, and future-proof product management and development. This methodology places the digital twin at the core of the product lifecycle, ensuring that every decision, design, and development step is informed by accurate, real-world data and clear objectives.

Starting with the Twin

In the Twin First approach, a digital twin is created as the foundational model before the physical product or system is developed or refined. This digital twin serves as a blueprint, representing not only the physical properties of the product but also its behavior, interactions, and lifecycle. By starting with the twin:

  • Businesses can simulate, test, and optimize products or processes virtually before committing resources to physical development.
  • The twin provides a unified source of truth, ensuring alignment across teams and reducing miscommunication during product development.

Structured Product Development

Twin First encourages a structured approach to product development by integrating key elements into the twin design:

 

  1. Blueprints for Digital Twins: The twin’s blueprint defines the product’s attributes, abilities, and lifecycle states. This structured design ensures consistency and scalability across iterations.
  2. Aspects for Functional Abilities: Each aspect added to a twin represents a specific functional ability (e.g., tracking, geo-location, or lifecycle management). These aspects provide logic and context for how the product will operate in the real world.
  3. Simulation and Validation: The twin can be tested under simulated conditions, allowing teams to validate functionality, identify potential issues, and optimize designs early in the development process.

Product Management with a Twin First Mindset

  • Single Point of Integration: The twin becomes a “one stop shop” that can contain any  product-related data, including design specifications, performance metrics, and lifecycle states. This unified model ensures that everyone in the organization has access to accurate, real-time information.
  • Lifecycle Tracking: With the twin managing the product’s lifecycle, teams can monitor and update the product through its various stages—from concept to production, use, maintenance, and decommissioning.
  • Modularity and Reusability: By designing products with modular twins, businesses can reuse components or aspects across multiple products, speeding up development cycles and improving cost efficiency.

Benefits of Twin First

  • Accelerated Development: Early-stage simulations and validations reduce time to market by identifying and resolving issues before physical prototyping begins.
  • Improved Collaboration: With the twin as a shared model, cross-functional teams can collaborate more effectively, avoiding silos and miscommunication.
  • Data-Driven Decisions: Real-time data from existing twins informs new product designs, enabling smarter decisions and iterative improvements.
  • Sustainability Integration: The twin-first approach allows businesses to incorporate sustainability goals, such as CO2 tracking or energy efficiency, directly into the product blueprint.
  • Scalability: As new products or features are developed, the twin-first framework ensures they integrate seamlessly into the existing system.

A Key Differentiator for Tvise

The Twin First concept exemplifies Tvise’s commitment to innovation and structured processes. By anchoring product management and development in digital twins, businesses can streamline operations, foster innovation, and deliver products that are better aligned with real-world needs and future opportunities. This approach is not just a tool—it’s a philosophy for sustainable and efficient growth in the digital age.